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Sunny takes over the sunset hour
For many, the sky is the limit, but for Keron Sealy, better known as Sunny Bling, the skies are way too low. As he strives to reach above them, Bling has taken up the big challenge of hosting a new television series on CNC3.
Being on television was something he always wanted to do and when the opportunity arose for this self-proclaimed “opportunist” and “shark,” he took full advantage.
B l i n g doesn’t use the words “opportunist” and “shark” in a pejorative way. In fact he uses them when it comes to understanding the art of marketing, something he has mastered.
The television series (Sunny @ Sundown) which will be launched on May 8 and airs Mondays to Fridays from 6 pm to 7 pm, includes various segments such as deoxyribonucleic acid (DNA) testing, lie detector results, cooking with Bling, life after crime, Ucast and many more, which will be done in front of a live studio audience.
Bling, who has fully grasped the concept of self-management and exposing himself, has come a long way to having one of his dreams materialise.
“Entertainment involves two things in general—relevance and value—which I believe I have created for myself, and this TV series was just that, another opportunity for something fresh in the market,” explained Bling.
For him it’s all about consistency and aligning himself with the right brands and people.
“According to an executive I once spoke with, he said that unseen is unheard… so if you are an entertainer, then you need to try to be involved in everything, so people can see you. I constantly look at the wave of entertainment as just that—a wave—and it comes crashing down sometimes”, said Bling.
It does not necessarily mean a bad thing for him since he understands that new talent will always come, but in the mean time while you are surviving, one always needs to be relevant.
Considering himself second best and not being offended by it, Bling explains: “When people approach me, it is not that they wanted me first. It so happens that their first choice’s response time is sometimes slow in coming and for me this is not a bad thing because I take each opportunity, once feasible, as a challenge and put my best foot forward”, he said.
From a young age, Bling has always been a class clown and one of the favourites in terms of “entertainment and gladness”, as he puts it. Always wanting to cook, he joined the T&T Hospitality and Tourism Institute (TTHTI) to pursue a culinary management course. However, friends and family kept telling him that he should be an actor or in Hollywood.
“My plan was never really to be on radio but basically what I am doing now is being paid to be myself. There’s no acting here. I look at it as always being creative. Therefore, culinary school was also a creative aspect of me, where I would create and bring things to life when I decorated them.”
He revealed that some of his hidden talents were butter and ice sculptures: “I may not be the best but I can definitely work a magic.”
With many titles under his belt— Mr TTHTI, host at Club Caribbean on Wrightson Road, working at a television station, a radio personality that did double prime time daily, the face of DIRECTV, spokesman for Anton’s Gold Rush and recently Quantum Lubricants, freelance salesman, mas band leader, actor among others—Bling intends to beat the odds and the saying that one cannot make it in T&T.
He explains that if a person wants to be successful, he must be willing to work hard for it, and being lazy will never help. “Success is never easy to reach and maintain. A lot of people want to be successful but when they do become successful, they just don’t know or understand how to remain successful.
“Being successful is one thing. However to maintain success is another.
There is a saying: success is very expensive and rent is due every day”, Bling said.
In learning lessons of success, Bling has realised how much he has grown. So much so, that recently there were some companies that told him that hiring him was not an option.
“But that was not an X against the company; it was actually an X against me. However, now that they are hiring me says that I have come of age. Feedback is good and this is what helps fuel me and let me know where I am heading,” said Bling.
“Being the opportunist that I am, I prefer walking through the cracks in the ground whilst everyone else is walking on flat surface. So I rebranded myself, and started wearing suits from the exceptional Ecliff Elie in a big way about two years ago. I saw a void in the way local entertainers have became so complacent in terms of dress code and how they portray themselves, so I filled that void,” he said.
The amazing part about it is that he did nothing new; in fact he took an old school approach.
“I just followed some of the older heads who carried themselves with class, such as Chalkdust, Baron, Duke and followed suit. You see, people look up to me and some even say: ‘Bling you are real successful’, but how do I project that success to young people?”
And though he may always seem to be on folly, he once said in an interview with me: “The average human being laughs about 13 times a day, so I think I am retarded because I laugh much more than that. Basically, life’s too short to be serious, if you ask me. “However, at the same time I handle all my business directly and seriously.
I call it organised chaos, because although it may seem that I am laughing and wilding out all the time, there is a method to the madness.”
With his father as his main inspiration and one of his main critics, Bling’s successful journey continues to flourish even though he has a long way to go. Agriculture and merchandising are the next two big things people can look out for to add to what he has already accomplished for the year thus far.
So far, he has run a marathon (one he did not train for), has become a bandleader, he’s acted in the production Hotel 21 and he will soon start his TV series debut.
BREAKDOWN OF THE SHOW
DNA TESTING & LIE DETECTOR
TESTING: These segments will have more guidance; counselors, police officers, etc. will be involved. It will be all about bringing change and truth to situations in a professional manner, which will also have a level of continuity.
Therefore results will be revealed and there will be follow up and assistance where needed.
COOKING WITH BLING: This segment will feature his daughter who also has a passion for cooking.
It will also include healthy meals and dishes children can prepare without the help of parents.
LIFE AFTER CRIME: About crime and families affected by crime, for example, stories about grandparents who have to take up the responsibilities of fatherless and motherless children, and many other stories.
UCAST VIDEOS: Where people can send in videos and be a reporter. Since there will be no prizes for this, there will be a video of the week. There will also be many comedy segments of the show. To be a part of the show or have your story heard on the show, people can contact the show’s social media platforms and pages.
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